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In order to have optimum impact for your web page, you need to be ranked on page 1 of Google as many times as you can. Without being on the 1st page on at least a number of good keywords, you will not get much traffic to your web site. While it might be desireable to have 20 or 30 keywords all in the top ten, it's usually just not attainable. It comes right down to time managment and the truth that certain of the keywords you select are definitely going to be more problematic than others. Lastly, you should always remember that once you get the ranking, it must be preserved - so the more keywords you have, the more maintenance that is needed to keep that ranking.
A superb way to build back links and sustain them over time is to distribute articles to an article directory or to a niche article directory to keep new links coming back to your website. The magic formula is to have this part set on auto pilot so you don't have to remember to submit to the article directory. Sure, you will have to write the initial articles, but the publishing over time is all taken care of on auto-pilot. One element which is often outsourced once a website is ranked is the article writing for the drip submission. While I believe the majority of your original content on your website should be authored by yourself, there is a need for outsourcing to aid once you are far enough along. Some article directories are paid directories, I would avoid those and search for a free article directory.
Once you have your article submission model in place on auto-pilot, you should also consider getting other backlinks as well to diversify the base. One excellent way is to go to Yahoo Answers and search for your niche topic and answer some questions each week with a website link to your web site. The real secret to making it work is to answer questions in which you really have some good knowledge to share, because you want a high chance your answer will be chosen as the best answer. Of course, in addition to Yahoo answers, there are many additional methods to get more back links. What you are looking for is a diverse base of inbound links to maintain and hopefully grow your ranking position within the search engines.
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