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In order to have a profitable internet site, you have to learn to pick your battles. Trying to get ranked for a super competitive key phrase is a waste of time and energy most of the time. Sure, you may well find the perfect phrase which gets 56,000 searches a month, but it will take up just about all your time and effort for as much as a year or far more to get a top ranking for that phrase. In the meantime, you are giving up the easy, low hanging fruit that can drive just as much traffic to your web page when taken as a group.
Most of us have generally been trained to dream large - if you want to succeed, you have to think and dream big. While this is true in most aspects, in order to realize your dream, you need to have a strategy. No one just wakes up up one day to find out your dream is a reality. It is often worked on over years of time on a methodical path to achieve success. You can't just compose a handful of articles, publish them to a free article directory, and then expect to have big success.
The web works in the same way. If you want the super competitive phrase ranking, do not just try to go for it without a plan. You need to find at least 10-12 much easier key phrases to work on first. Lets say you want to rank for the term "article marketing". On Google, there are 88 million search results for that expression on a broad match, and 2.5 million on a direct phrase match in quotes. Rather than building up links for "article marketing", try stuff such as "underground article marketing", or perhaps "article marketing hidden secrets", and that kind of stuff.
Those will require far less work and would likely be easy to rank for. They include the phrase you wish to rank for as a long term goal. Once you have a top 10 in these longer terms, it will be much less complicated to position for the main, broad keyword. Take each of these long tail keywords and create articles about them with links to your website and then publish them using article directory submission. I often will rewrite my articles a number of times, and submit a few of them to a niche article directory as well, assuming I can find a matching directory.
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